I just read this great article about Cadillac‘s and what they are giving away to customers. Every customer who buy a Cadillac receives an iPad. Every American customer will receive an iPad with a purchase of a Cadillac XTS. This iPad includes a Cadillac’s CUE app, My Cadillac app, and OnStar RemoteLink. The CUE app is a copy of the controls of the car. You will know how the car functions and how you can control certain parts of it. The main purpose of this app is for the customers to be able to know this type of car and be able to practice driving it without having to be distracted while driving. Cadillac wants to make the customer’s experience with their product the best it can be. Here is what I thought was important:
“CUE is intuitive, bringing touch and voice controls into the car in a really unique and helpful way,” said Don Butler, U.S. VP of Cadillac marketing. “With CUE becoming a signature feature of Cadillac, and with the launch of two entirely new cars -– the XTS luxury sedan and ATS sport sedan -– this is an opportunity for us to build a new level into the luxury customer experience.”
Cadillac is also adding 25 Connected Customer Experts across the U.S. to work as a “geek squad” of sorts for cars with the CUE system, and Cadillac’s customer assistance services have added CUE experts to help answer questions for new owners. OnStar built into the vehicles will also be able to connect owners to CUE experts to help answer questions.
I hope that this insert was able to reinforce. For more on what Cadillac is offering to their potential customers, click here.
{ 0 comments }
